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With British Seniors finding cover that’s right for you is simple. Have a look at the protection we offer:


Over 50 Life Insurance

Help protect your loved ones from the financial burden of your funeral, end-of-life expenses, or outstanding debts.

  • Leave up to £10,000 to your loved ones, depending on your age
  • No medical required
  • Immediate cover for accidental death
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Funeral Insurance Plan

Leave behind a cash lump sum payment to help ensure that your family don’t have to shoulder your funeral expenses alone.

Why choose British Seniors?

  • 100% of claims will be paid1 - So when the time comes, we will be here to help your family
  • Guaranteed acceptance - For UK residents aged 50-80
  • Immediate cover - For accidental death, plus death by any cause after 12 months
  • FREE access to Health and Wellbeing services - 24/7 online UK GPs, physiotherapy assessments, mental health specialists and more2
  • No medicals, blood tests - Easy to arrange in one simple phone call
  • Choose a £125 Gift Card* from, M&S or Tesco with every policy
  • Free Will Kit - worth £100 with every policy purchased
  • Accidental death cover - Depending on your age, get 2X your benefit amount paid out up to £20,000 if death is due to an accident
  • Free £300 Funeral Benefit Option - Get a FREE £300 contribution towards the cost of your funeral3

Get your quote

UK residents aged between 50-80 can apply
You can read our terms of use and our privacy policy. When you click "Get a Quick Quote", you agree that we can use your phone number and email address to contact you about your quote. We may send you a text message to help you choose the best time for us to reach you.

Things to consider

  • Consider the benefit amount you choose as inflation may reduce its buying power over time. This may also result in the cover chosen not being sufficient to pay for funeral expenses in full when the time comes
  • You may pay in more than we pay out
  • If you stop your monthly payments, you will get nothing back
  • British Seniors Funeral Insurance Plan is a life insurance policy designed to provide a lump sum to your loved ones to help with funeral costs and/or other expenses when the time comes. It is not a pre-paid funeral or a funeral plan
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The UK’s No 1 Rated Provider**

We’re proud to protect and it shows. We’re The UK’s No.1 rated provider of Over 50s Life Insurance - with the highest ratings of all Over 50s Life Insurance providers with more than 500 reviews on each of the following platforms: Trustpilot, Google, Feefo and You can see how we compare here. We’re rated ‘Excellent’ by Trustpilot with a TrustScore of 4.9 and more than 10,000 reviews. We're also rated platinum on Feefo – based on independent customer reviews, having achieved a Gold for ten years in a row.

We're proud to protect


What is the Funeral Benefit Option?

When you take out either a British Seniors Over 50 Life Insurance policy or a Funeral Insurance Plan, you’ll be offered the Funeral Benefit Option, which is provided in partnership with Golden Charter. This comprehensive funeral arrangement means that you’ll get a £300 contribution towards the cost of your funeral3 and you can specify your funeral preferences in advance. Golden Charter work with one of the largest networks of funeral directors in the UK, so you know you’re in safe hands.

If you choose to include this free benefit with your life insurance, we’ll simplify your payment arrangements by paying your benefit amount directly to Golden Charter.


Our gift to you

£125 Gift Card for new policyholders*

As a thanks for trusting British Seniors to help protect your loved ones, we’re giving you the choice of a £125 Gift Card from one of three top UK retailers.

£125 Welcome Gift Badge

Why choose British Seniors?

At British Seniors, we specialise in Over 50s life insurance and can help you get peace of mind that there’s protection for the ones you love. More than 200,000 people have trusted us to help them to provide support for their loved ones since 2012. Whatever your life insurance needs, our team of UK based specialists are on hand to help you find the right cover. As the UK’s No.1 rated provider of Over 50s Life Insurance, we’re proud to help thousands of British families across the UK. We're the UK's No.1 rated provider of Over 50s Life Insurance - with the highest ratings of all Over 50s Life Insurance providers with more than 500 reviews on each of the following platforms: Trustpilot, Google, Feefo and See how we compare here.


Get a quote

British Seniors, Proud to Protect

We’re here to help you protect the ones you care about most. Call our specialist UK team to explore your options and get your free quote.

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£125 Gift Card, for new policy holders only, after six successful monthly payments and once your total premiums paid exceeds the value of your Gift Card. Restrictions apply, see View full terms and conditions here.


The products offered by British Seniors Insurance Agency are provided by AIG Life Limited, who approved and paid 100% of all British Seniors claims received in 2022, in accordance with the policy terms and conditions.


Please note that the British Seniors Health and Wellbeing services do not form part of your life cover contract and can be changed or removed at any time. These services are only available to customers who purchased their policy on or after 15th November 2023.


If you choose an unattended cremation, please note that the £300 contribution will not apply. An unattended cremation means any cremation where there is no funeral service, funeral procession (or other services such as family viewing, limousine(s), embalming or delivery of ashes). The cremation is arranged at a crematorium at a date and time chosen by the allocated funeral director and without anyone attending other than the funeral director’s staff.