Feel proud you chose Over 50 Life Insurance

Getting cover in place is simple and straightforward. As long as you’re a UK resident aged 50-80, you’re guaranteed to be accepted with no medical or blood tests. Affordable monthly premiums could cost less than you think, and within minutes you can have peace of mind knowing that you've helped to protect your loved ones. Our team of UK based specialists are dedicated to finding you the right cover for your needs.

Why choose British Seniors?

Affordable cover - starting from £4.52 per month¹
100% of Claims Paid² - So you can trust that when the time comes, we will be here to help your family
Guaranteed cash payout - Choose up to £10,000 of cover depending on your age
Premiums will never go up³ - We guarantee your premiums will stay the same each month
Guaranteed acceptance - For UK residents aged 50-80
Immediate cover - For accidental death, plus death by any cause after 12 months
FREE access to Health and Wellbeing services - 24/7 online UK GPs, physiotherapy assessments, mental health specialists and more⁴
No medicals, blood tests - Easy to arrange in one simple phone call
Choose a £135 Gift Card* from Amazon.co.uk, M&S or Argos with every policy
Free Will Kit - With every policy purchased
Accidental death cover - Depending on your age, get 2X your benefit amount paid out up to £20,000 if death is due to an accident
Free £300 Funeral Benefit Option - Get a FREE £300 contribution towards the cost of your funeral

Things to consider

Inflation may reduce value of cover. Your benefit amount and premium will automatically increase each year to help protect your policy from the effects of inflation. You can opt out of these increases if you choose to do so
You may pay in more than we pay out
If you stop your monthly payments, you will get nothing back

View full policy terms & conditions

The UK’s No 1 Rated Provider**

We’re proud to protect and it shows. We’re The UK’s No.1 rated provider of Over 50s Life Insurance - with the highest ratings of all Over 50s Life Insurance providers with more than 500 reviews on each of the following platforms: Trustpilot, Google, Feefo and REVIEWS.io. You can see how we compare here. We’re rated ‘Excellent’ by Trustpilot with a TrustScore of 4.9 and more than 10,000 reviews. We're rated platinum on Feefo – based on independent customer reviews, having achieved a Gold for ten years in a row. We’re also the winners of the “Best Life Insurance Provider (Over 50’s)” award in the What Mortgage Awards 2024 and 2025.

£135 Gift Card for new policyholders*

As a thanks for trusting British Seniors to help protect your loved ones, we’re giving you the choice of a £135 Gift Card from one of three top UK retailers.

Call us today about Over 50 Life Insurance

British Seniors, Proud to Protect

We’re here to help you protect the ones you care about most. Call our specialist UK team to explore your options and get your free quote.

or call us

£135 Gift Card, for new policy holders only, after six successful monthly payments and once your total premiums paid exceeds the value of your Gift Card. Restrictions apply, see www.amazon.co.uk/gc-legal. View full terms and conditions here.

For a 50-year-old non-smoker with £1,000 of cover.

The products offered by British Seniors are provided by Aviva Life & Pensions UK Limited, who approved and paid 100% of all British Seniors claims received in 2024, in accordance with the policy terms and conditions.

Prices stay the same unless you choose our Increasing Benefit Option. If you choose this, your premiums and benefit amount will increase each year to help combat inflation.

Please note that the British Seniors Health and Wellbeing services do not form part of your life cover contract and can be changed or removed at any time. These services are only available to customers who purchased their policy on or after 15th November 2023.

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