We’re the UK’s No.1 rated provider of Over 50s Life Insurance

We’re proud to protect and it shows. We’re The UK’s No.1 rated provider of Over 50s Life Insurance - with the highest ratings of all Over 50s Life Insurance providers with more than 500 reviews on each of the following platforms: Trustpilot, Google, Feefo and REVIEWS.io. See how we compare with all other over 50s providers here.

Feefo Platinum Trusted Service Award 2024

At British Seniors, it’s our job to make protecting your loved ones as simple and easy as possible. And it’s a job that we take very seriously. In our eyes, nothing is more important than family so when it comes to safeguarding their future, they deserve the best. We combine our years of experience and dedication to our customers to offer you award-winning customer service and protection that you can feel proud of.

our biggest ever gift

Our biggest ever gift

£135 Gift Card for new policyholders*

To thank you for choosing British Seniors to help protect your loved ones, we’re giving you a £135 Gift Card from one of three top UK retailers. The choice is yours and you can spend it however you want.

welcome gift

Why Choose Over 50 Life Insurance?

  • We guarantee 100% of claims will be paid1
  • Guaranteed payout – Choose up to £10,000 of cover depending on your age
  • Your premiums will never go up – What you pay for your policy each month will stay the same2
  • Guaranteed acceptance – For UK residents aged 50 to 80
  • Immediate cover – For accidental death, plus death by any cause after 12 months
  • No medicals or blood tests needed
  • No complicated forms – Easy to arrange in one simple phone call
  • Free Will Kit – Worth £100 with every policy
  • Accidental death cover – if death is due to an accident get 2X your benefit amount paid out up to £20,000, depending on your age
  • FREE access to Health and Wellbeing services3
  • Free £300 Funeral Benefit Option - Get a FREE £300 contribution towards the cost of your funeral4

Explore Your Options

You can read our terms of use and our privacy policy. When you choose to click this button, you agree that we can use your phone number to give you a personalised quote. We may send you a text message to help you choose the best time for us to reach you.

Things to keep in mind

  • Inflation may reduce value of cover. If you choose the Increasing Benefit Option, this can help to protect your policy from the effects of inflation
  • You may pay in more than we pay out
  • If you stop your monthly payments, you will get nothing back

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British Seniors, Proud to Protect

We’re here to help you protect the ones you care about most. Call our specialist UK team to explore your options and get your free quote.

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£135 Gift Card, for new policy holders only, after six successful monthly payments and once your total premiums paid exceeds the value of your Gift Card. Restrictions apply, see www.amazon.co.uk/gc-legal. View full terms and conditions here.


The products offered by British Seniors Insurance Agency are provided by AIG Life Limited, who approved and paid 100% of all British Seniors claims received in 2022, in accordance with the policy terms and conditions.


Prices stay the same unless you choose our Increasing Benefit Option. If you choose this, your premiums and benefit amount will increase each year to help combat inflation.


Please note that the British Seniors Health and Wellbeing services do not form part of your life cover contract and can be changed or removed at any time. These services are only available to customers who purchased their policy on or after 15th November 2023.


If you choose an unattended cremation, please note that the £300 contribution will not apply. An unattended cremation means any cremation where there is no funeral service, funeral procession (or other services such as family viewing, limousine(s), embalming or delivery of ashes). The cremation is arranged at a crematorium at a date and time chosen by the allocated funeral director and without anyone attending other than the funeral director’s staff.