Free £300 Funeral Benefit Option

We've partnered with Willowbrook, to offer you a FREE £300 contribution towards the cost of your funeral. Our Funeral Benefit Option is a way of making things simple for your family when you pass away, and it could help to make your money stretch a little further for your funeral. If you’ve already thought about the kind of funeral you’d like, you can download our free Make Your Wishes Known form. It helps you record your preferences so your loved ones can plan your send-off exactly as you want.


If your benefit amount is £5,000 and you add the Funeral Benefit Option to your policy, you will have £5,300 in total towards the cost of your funeral. We’ll simplify your payment arrangements by paying your benefit amount directly to Willowbrook. If there is any excess benefit amount left once your funeral has been paid for, it will then be paid to your estate or next of kin.

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Why choose British Seniors?

  • Affordable cover - starting from £4.52 per month1
  • 100% of Claims Paid2 - So you can trust that when the time comes, we will be here to help your family
  • Guaranteed cash payout - Choose up to £10,000 of cover depending on your age
  • Premiums will never go up3 - We guarantee your premiums will stay the same each month
  • Guaranteed acceptance - For UK residents aged 50-80
  • Immediate cover - For accidental death, plus death by any cause after 12 months
  • FREE access to Health and Wellbeing services - 24/7 online UK GPs, physiotherapy assessments, mental health specialists and more4
  • No medicals, blood tests - Easy to arrange in one simple phone call
  • Choose a £135 Gift Card* from Amazon.co.uk, M&S or Argos with every policy
  • Free Will Kit - With every policy purchased
  • Accidental death cover - Depending on your age, get 2X your benefit amount paid out up to £20,000 if death is due to an accident
  • Free £300 Funeral Benefit Option - Get a FREE £300 contribution towards the cost of your funeral

Get your quote

UK residents aged between 50-80 can apply
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You can read our terms of use and our privacy policy. When you click "Get a Quick Quote", you agree that we can use your phone number and email address to contact you about your quote. We may send you a text message to help you choose the best time for us to reach you.

Things to consider

  • Inflation may reduce value of cover. If you choose the Increasing Benefit Option, this can help to protect your policy from the effects of inflation.
  • You may pay in more than we pay out.
  • If you stop your monthly payments, you will get nothing back.
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The UK’s No 1 Rated Provider**

We’re proud to protect and it shows. We’re The UK’s No.1 rated provider of Over 50s Life Insurance - with the highest ratings of all Over 50s Life Insurance providers with more than 500 reviews on each of the following platforms: Trustpilot, Google, Feefo and REVIEWS.io. You can see how we compare here. We’re rated ‘Excellent’ by Trustpilot with a TrustScore of 4.9 and more than 10,000 reviews. We're rated platinum on Feefo – based on independent customer reviews, having achieved a Gold for ten years in a row. We’re also the winners of the “Best Life Insurance Provider (Over 50’s)” award in the What Mortgage Awards 2024 and 2025.

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our biggest ever gift

£135 Gift Card for new policyholders*

As a thanks for trusting British Seniors to help protect your loved ones, we’re giving you the choice of a £135 Gift Card from one of three top UK retailers.

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Call us today about Over 50 Life Insurance

British Seniors, Proud to Protect

We’re here to help you protect the ones you care about most. Call our specialist UK team to explore your options and get your free quote.

or call us

*

£135 Gift Card, for new policy holders only, after six successful monthly payments and once your total premiums paid exceeds the value of your Gift Card. Restrictions apply, see www.amazon.co.uk/gc-legal. View full terms and conditions here.

1

For a 50-year-old non-smoker with £1,000 of cover.

2

The products offered by British Seniors are provided by Aviva Protection UK Limited, who approved and paid 100% of all British Seniors claims received in 2024, in accordance with the policy terms and conditions.

3

Prices stay the same unless you choose our Increasing Benefit Option. If you choose this, your premiums and benefit amount will increase each year to help combat inflation.

4

Please note that the British Seniors Health and Wellbeing services do not form part of your life cover contract and can be changed or removed at any time. These services are only available to customers who purchased their policy on or after 15th November 2023.

Take the next step: Get a quote today for Over 50 Life Insurance
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