Seniors Lifetime Guarantee

You can feel confident that you have protected your family with British Seniors Over 50 Life Insurance thanks to our Seniors Lifetime Guarantee.


100% of claims will be paid

So you can trust that when the time comes, we will be here to help your family.1


Your premiums will never go up

We guarantee that what you pay for your policy each month will stay the same.2

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You'll speak to a real person

We guarantee you’ll be in touch with a real person based right here in the UK.

What type of protection do you need?

If you want to help protect the ones you love from things like funeral costs, final expenses or even leave behind a cash gift for them, you can trust British Seniors to help you. If you’re unsure and want to explore your options, call us for free on 0800 803 0052


Over 50 Life Insurance

You can help protect your loved ones with support for funeral costs or even leave behind a gift for them.

  • We guarantee that 100% of claims will be paid1
  • Choose up to £10,000 of cover depending on your age
  • Guaranteed acceptance for UK residents aged 50 to 80

Funeral Insurance Plan

Get a cash lump sum payment to help ensure that your family don’t have to shoulder your funeral expenses alone.

Our gift to you

£125 Gift Card for new policyholders*

As a thanks for trusting British Seniors to help protect your loved ones, we’re giving you the choice of a £125 Gift Card from one of three top UK retailers.

£125 Welcome Gift Badge

Award winning service for over 10 years!

We’ve been rated Platinum by Feefo for the fourth year in a row, and we’ve been awarded their coveted 10 years of Excellence Trusted Service Award 2024.

We’re also the UK’s No.1 rated provider of Over 50s Life Insurance – with the highest ratings of all Over 50s providers with more than 500 reviews on Trustpilot, Google, and See how we compare here.

Why choose British Seniors Over 50 Life Insurance?

As we get older, it’s only natural that we start to worry about what the future might hold. No one likes to think about passing away, or how their loved ones would cope without them around. At British Seniors, we specialise in helping you get peace of mind that there’s protection for the ones you love. Since 2012, more than 200,000 people have trusted us to help them provide support for their loved ones. With our Seniors Lifetime Guarantee, we guarantee 100% of claims will be paid1, your premiums will never go up2 and that you will speak to a real person based in the UK. With a simple application process and guaranteed acceptance, getting protection to be proud of has never been easier.


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British Seniors, Proud to Protect

We’re here to help you protect the ones you care about most. Call our specialist UK team to explore your options and get your free quote.

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£125 Gift Card, for new policy holders only, after six successful monthly payments and once your total premiums paid exceeds the value of your Gift Card. Restrictions apply, see View full terms and conditions here.


The products offered by British Seniors Insurance Agency are provided by AIG Life Limited, who approved and paid 100% of all British Seniors claims received in 2022, in accordance with the policy terms and conditions.


Prices stay the same unless you choose our Increasing Benefit Option. If you choose this, your premiums and benefit amount will increase each year to help combat inflation.