Why choose Over 50 Life Insurance?

Benefit

100% of claims paid¹

So you can trust that when the time comes, we will be here to help your family

Benefit

Your premiums will never go up²

We guarantee that what you pay for your policy each month will stay the same

Benefit

Immediate cover

You’ll have cover right away for accidental death, plus death by any cause after 12 months

Protect what matters most

Choose cover you can trust from the UK’s No.1 rated provider of Over 50s Life Insurance. We have more than 500 reviews on each of these platforms: Trustpilot, Google, and Reviews.io. See how we compare here. Call us on 1234 567 891 to explore your options.

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Over 50 Life Insurance

Help protect your loved ones with support for funeral costs and final expenses, or simply leave behind a gift for them.

our biggest ever gift

£135 Gift Card for new policyholders*

As a thanks for trusting British Seniors to help protect your loved ones, we’re giving you the choice of a £135 Gift Card from one of three top UK retailers.

welcome gift
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Award winning service for over 10 years!

We’ve been rated Platinum by Feefo for the fourth year in a row, and we’ve been awarded their coveted 10 years of Excellence Trusted Service Award 2024.

We’re also the UK’s No.1 rated provider of Over 50s Life Insurance – with the highest ratings of all Over 50s providers with more than 500 reviews on Trustpilot, Google, and REVIEWS.io. See how we compare here.

Why choose British Seniors Over 50 Life Insurance?

As we get older, it’s only natural that we start to worry about what the future might hold. No one likes to think about passing away, or how their loved ones would cope without them around. At British Seniors, we specialise in helping you get peace of mind that there’s protection for the ones you love. Since 2012, more than 200,000 people have trusted us to help them provide support for their loved ones.


Our Seniors Lifetime Guarantee promises 100% of Claims having been paid1, your premiums will never go up2 and that you will speak to a real person based in the UK. With a simple application process and guaranteed acceptance, getting protection to be proud of has never been easier.

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Get a quote

British Seniors, Proud to Protect

We’re here to help you protect the ones you care about most. Call our specialist UK team to explore your options and get your free quote.

or call us

*

£135 Gift Card, for new policy holders only, after six successful monthly payments and once your total premiums paid exceeds the value of your Gift Card. Restrictions apply, see www.amazon.co.uk/gc-legal. View full terms and conditions here.

1

The products offered by British Seniors are provided by AIG Life Limited, who approved and paid 100% of all British Seniors claims received in 2023, in accordance with the policy terms and conditions.

2

Prices stay the same unless you choose our Increasing Benefit Option. If you choose this, your premiums and benefit amount will increase each year to help combat inflation.