Proud to protect

At British Seniors, we firmly believe that nothing is more important than family. And we understand that our customers take great pride in making sure their nearest and dearest are protected and taken care of. It’s our mission to help our customers continue to do this even after they’re gone.

Our customer care agents are specially trained and take the time to listen to each and every customer, to make sure we understand what they need from their protection. We’re proud that thanks to our dedication to our customers, we’re rated No.1 in the UK - with the highest ratings of all Over 50s Life Insurance providers with more than 500 reviews on each of the following platforms: Trustpilot, Google, Feefo and See how we compare here.

Explore Your Options

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What makes us different?

We believe that when it comes to something as important as protecting the ones we love, there shouldn’t be anything complicated about it. It’s our job to make things as simple and straightforward as possible. Our life insurance specialists are here to help our customers explore their options and choose cover that suits their family best – it’s as simple as that.

200,000 Families Helped

That’s thousands of people across the UK who have safeguarded their loved ones’ future with British Seniors.

100 Years’ Experience

Our policies are underwritten by AIG Life Limited, who have over 100 years’ experience in the insurance industry.


100% of Claims Paid¹

We pay 100% of claims made, so our customers’ loved ones can get the support they need, when they need it.

We’re keeping an eye on costs

We conduct research into the cost of funerals annually. In our latest Funeral Costs Report, we found that 29% of people say they have no idea how much a funeral might cost. More importantly, 27% think they would be unable to afford to pay for a funeral if required to do so now. We’re aware that times are tough, and money may be tight for a lot of people. Which is why our cover is designed to be an affordable protection option that could make all the difference when the time comes.


Award winning service for over 10 years!

We’ve been rated Platinum by Feefo for the fourth year in a row, and we’ve been awarded their coveted 10 years of Excellence Trusted Service Award 2024.

We’re also the UK’s No.1 rated provider of Over 50s Life Insurance – with the highest ratings of all Over 50s providers with more than 500 reviews on Trustpilot, Google, and See how we compare here.

Trustworthy protection

British Seniors is fully-regulated by the Financial Conduct Authority, and is covered by the Financial Services Compensation Scheme. Which means our customers can feel confident that they’re in safe hands. We’re proud to protect, and shout about that often in our recognisable TV ads. We also conduct dedicated research into funeral costs across the UK to help our customers better prepare for the future.

Our policies are underwritten by AIG Life Limited. AIG is the life insurance arm in the UK of American International Group, Inc. – a leading global insurance organisation with over 100 years’ experience. Together we strive to bring British Seniors customers a thoughtful service and high quality protection that they can trust in.


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British Seniors, Proud to Protect

We’re here to help you protect the ones you care about most. Call our specialist UK team to explore your options and get your free quote.

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The products offered by British Seniors Insurance Agency are provided by AIG Life Limited, who approved and paid 100% of all British Seniors claims received in 2022, in accordance with the policy terms and conditions.