What is the Funeral Benefit Option?

Funerals can be an emotional time for many people. Unfortunately, the cost of a funeral can also cause a great deal of stress. According to our research, the average overall cost of a funeral in the UK now sits at £4,515 and could rise to more than £13,000 depending on the choices made.2 This can often mean that at short notice a funeral can put loved ones under financial pressure.


When you take out either a British Seniors Over 50 Life Insurance policy or a Funeral Insurance Plan, you will be offered the Funeral Benefit Option1, which is provided in partnership with Willowbrook Funeral Services. When the time comes, Willowbrook will act as your funeral arranger, helping to guide your next of kin through the process. This comprehensive funeral arrangement means that you’ll get a £300 contribution towards the cost of your funeral, and you can specify your funeral preferences in advance. If you’ve already thought about the kind of funeral you’d like, you can download our free Make Your Wishes Known form. It helps you record your preferences so your loved ones can plan your send-off exactly as you want.


If you choose to include this free benefit with your life insurance, we’ll simplify your payment arrangements by paying your benefit amount directly to Willowbrook Funeral Services.

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How Funeral Benefit Option works

When you pass away, your next of kin simply makes one phone call to Willowbrook to get things underway. Your policy benefit amount will be paid to Willowbrook to help cover the cost of your funeral.


The £300 contribution will be put towards the cost of your funeral. If your funeral costs less than your policy benefit amount plus the £300 contribution, any balance left over will be paid to your next of kin or your estate. If your funeral costs more than the policy benefit amount plus the £300 contribution, your next of kin or estate will need to pay the extra cost to Willowbrook.


The Funeral Benefit Option is not available to those living in the following areas: Northern Ireland, KW (Wick) and IV (Inverness) postcodes.

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Things to Consider

  • The value of the £300 funeral benefit contribution is fixed and may not keep up with inflation. There is no cash alternative. If you choose this option for a joint policy, there is a £300 contribution for each person.
  • If you pass away in the first 12 months of your British Seniors Over 50s Life Insurance, any amount due under your policy will be paid to your next of kin or estate instead of Willowbrook. The funeral can still be provided by Willowbrook, with the £300 funeral benefit contribution still applied as long as your next of kin and Willowbrook agree directly on the payment arrangements for the remaining cost.
  • If you die of non-accidental causes after the first 12 months of your British Seniors Over 50s Life Insurance, your policy benefit amount will be paid to Willowbrook up to the cost of your funeral.
  • The Funeral Benefit Option is not available to those who live in the following postcode areas: KW (Wick) and IV (Inverness) postcodes & Northern Ireland.
  • In the event of an accidental death, there is an additional sum paid out. If you die of accidental causes after the first 12 months of your British Seniors Over 50s Life Insurance, only your original policy benefit amount will be paid to Willowbrook. This will go toward the cost of your funeral, and any remaining sum will be paid out to your next of kin or estate.
  • If you put your insurance policy into Trust, or if you take out a Funeral Plan, you will not be able to use the Funeral Benefit Option.
  • Should you or your next of kin wish to contact us for any reason, including to make a claim on, or cancel the Funeral Benefit Option, or to make a complaint, please call British Seniors for free on 0800 542 7618. Lines are open from 9am to 7pm Monday to Friday. Alternatively, you can email British Seniors at: service@britishseniors.co.uk

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1

Funeral Benefit Option is not available to those living in the following areas: Northern Ireland, KW (Wick) and IV (Inverness) postcodes.

2

This information is from the British Seniors funeral costs report 2023.